ANNI LU|PLAY & COLOR WITH SCANDINAVIAN SOUL

At Den Lille Ida we celebrate brands that bring joy and personality into the wardrobe and Anni Lu does just that. Founded in Copenhagen in 2013 by Helle Vestergaard Poulsen, Anni Lu is a tale of playful charm and lightness. The jewelry feels like little colorful flashes of poetry that elevate your expression without demanding it all.

In our store in Odense, Anni Lu is defined by handmade designs, delicate pearls and tones of blue, turquoise and pastel jewelry with edge and at the same time softness. They are layer-friendly and perfect for mixing with everything from everyday clothes to special outfits.

JEWELRY GAME WITH MEANING

Anni Lu invites you to express your style through jewelry that can be styled freely. The collections include everything from bracelets and necklaces to earrings and anklets, all expressive but light in expression. The colors are carefully selected for their poetic and positive mood, and the materials are designed not only to decorate but also to feel at home in everyday life.

At Den Lille Ida we show styles from Anni Lu that are perfect for layering and creating a personal look that ranges from cool boho to Scandinavian simplicity.

GENUINE CRAFTSMANSHIP AND SOCIAL CONSCIENCE

Anni Lu is more than beautiful jewelry, it is craftsmanship with the heart in the process. The jewelry is carefully handmade with pearls, glass and semi-precious stones, and the brand works purposefully with responsible production. Materials are checked for health and sustainability, upcycling collections are made, and efforts are made to minimize the CO₂ footprint in transportation and distribution.

It is jewelry that awakens joy and takes responsibility for equal parts play, care and aesthetics.

ANNI LU AT LITTLE IDA'S

When you choose Anni Lu at Den Lille Ida, you choose jewelry that invites play and personality. We handpick collections that function as the little soul feet of your wardrobe, just as lovely to look at as they are to wear.

Our staff is ready online and in the store in Klaregade in Odense with honest advice, beautiful gift wrapping and fast delivery. Come by and experience Anni Lu jewelry that makes you think of happy beaches, memories and feeling completely yourself.